Content Marketing
Basic Verified
Brandpoint
Minneapolis, USA
FOUNDED :
1996
Rating:
-
CEO :
Adam McBroom
The Best Vendor for :
Content Strategy, Content Marketing, Content Creation and Distribution
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(952) 278-0780
Who We Are
Innovation has been in our DNA since 1996. We got our start by providing brands with industry-leading content distribution, but we soon transformed into the primary storytelling partner for our clients who wanted to stay ahead of quickly changing media trends.
Today, we are a full-service, comprehensive content marketing agency. Our 20+ year legacy has made us one of the most trusted content partners in the biz – and, most importantly – one of the most passionate.
We thrive when we see content in action. Whether the goal is to increase brand awareness, web traffic, qualified leads or sales, we empower brands with high-quality content and a data-driven approach that gets real, measurable results that grow business.
How We Evolve
In the last two decades that we’ve been in business, a lot has changed in digital media. Though our core focus and values have stayed the same, we continue to adjust and improve our content solutions to help our clients cut through the noise of a flooded online landscape.
Reviews
“The Brandpoint team was excellent. They made it so easy to work together and implement the campaign. The multimedia campaign was very effective in growing our awareness.”
Tammie Follett, Executive Director, Literacy Matters
Brandpoint
How a small, non-profit gained greater awareness, reached larger audiences, earned more Facebook followers and increased traffic to help close the literacy gap and help kids.
Closing the Literacy Gap
The Literacy Matters Foundation is a team of educators, content experts, technology gurus and strategists who have come together to help students master literacy by leveraging technology, refining curriculum, nurturing relationships and painting a vision of the world where we’re all on the same page. The keystone for achieving the organization’s vision is delivering an evidence-based reading approach on a platform that is relevant for today’s student.
Reaching A Broad Audience with Comprehensive Tools
When Literacy Matters approached Brandpoint, they needed to get more exposure across a wide range of audiences through several different marketing channels. As one of its principal beliefs, Literacy Matters believes “Illiteracy is an everyone, everywhere problem.” That being said, it was important that the marketing efforts performed by Brandpoint would 1: reach as many people as possible in the priority geographic area, targeted for greater school expansion, and 2: educate audiences across web, traditional, video, social and many more channels.