Digital Design

Basic Verified

A Practice for Everyday Life

London

Kirsty Carter and Emma Thomas

Founded in :

Rating :

3.5

2001

CEO :  

Kirsty Carter and Emma Thomas

The Best Vendor for :

Art Direction, identities, publications, exhibitions, type design, signage, packaging, and digital.

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A Practice for Everyday Life is a graphic design studio based in London. Our work includes art direction, identities, publications, exhibitions, type design, signage, packaging, and digital. We have built a reputation as an internationally renowned and sought-after collaborator through our work with like-minded companies, galleries, institutions and individuals, and we work with a conceptual rigour that ensures each design is meaningful and original.

The APFEL Type Foundry publishes a growing library of typefaces developed through visual, textual and experiential research. The Foundry also offers a bespoke type design service, through which the studio accepts commissions for typeface design, logotype design and custom cuts of APFEL typefaces for context-specific use.

The APFEL Shop offers products, publications and prints available through our store.

A Practice for Everyday Life has built their reputation on solid business relationships with like-minded clients. They focus on concepts, making sure every design in unique and meaningful. Their scope of work includes art direction, identities, publications, exhibitions, type design, signage, packaging, and digital.

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Reviews

Good to learn .Good work culture, teams, leaders & appraisals

Recent Client

Case Studies

A Practice for Everyday Life

Apfel has made a name for itself through a subtle yet confident aesthetic; working with some of the biggest and most forward-thinking arts institutions around. Emily Gosling and Louise Benson visit their East London studio.A Practice for Everyday Life, known to most as simply Apfel, seems to be both the designers’ design studio, and the artist’s design studio. Since its inception fifteen years ago, Apfel has worked with clients including Tate, the Barbican, the Labour party, Studio Voltaire, Lisson Gallery, Kettle’s Yard and The Whitechapel Gallery. Whether on projects like the rebrand of the Architect’s Journal, graphics for John Lobb shoes or its holistic identity system for the Hepworth Wakefield, Apfel’s work is united by a confident sense of minimalist intent, often favouring a considered typographic approach over more graphical or illustrative sensibilities, and frequently designing its own bespoke typefaces for projects.

Managing to be simultaneously striking, fresh and functional; Apfel’s graphic output is a lot like its studio space. Tucked away on a pretty street just off Hackney Road in East London, the studio and its shelves are a testament to just how much beautiful design work Apfel’s made in terms of printed matter and publication design for the arts. It’s also a neatness nut’s dream: tote bags hang on an ordered, tidy peg board; each team member is assigned a tidy white draw for paper samples; and bespoke magnetic strips display Apfel’s own graphics alongside assorted ephemera that’s caught the team’s eye, including anything from local hairdresser flyers.

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