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Linen Club is the pioneer linen brand in India with over six decades of experience. A brand that is today inseparable from the paradigm of fine linen in India and the world. It has been at the forefront of developing the linen market and introducing this wonder fabric to the discerning Indian consumers.
It's an excellent me to work with Aditya Birla group and the brand name Linen. Excellent cloth to put on and attending different way of customers is good skill
Linen Club is one of the top manufacturers producing pure linen fabric for over six decades. This pioneering brand has over 200 exclusive stores, more than 7000 multi-brand outlets, making them India’s leading linen brand. They approached VGC to help the brand expand their offering across the both fashion as well as lifestyle. VGC designed a new brand identity for them, let’s have a look.With a rise in competition and a surge in look-alike blended linen brands, Linen Club, the 60-year-old pioneer required renewed vigour and unique brand expression to reestablish their leadership position in the industry. Showcasing the natural origin of the linen and the proud legacy of the brand is essential for the brand’s identity and expansion. The premium experience of the product, the sophistication and luxury must be woven together to enchant the consumers and establish the brand in the fashion and lifestyle industries.