Digital Design
Basic Verified
Mucho
Barcelona, Spain
Marc Català and Pablo Juncadella
Founded in :
Rating :
3.5
2002
CEO :
Marc Català and Pablo Juncadella
The Best Vendor for :
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Mucho carries an awareness that designs travel beyond the computer screen: designs appear in the world around us, and designers should take care to make the world look aesthetically pleasing. Additionally, they are dedicated to shaping how their clients are perceived on an international level. Their success in this regard is proven through their astonishingly large client list.
Reviews
Great design speaks to your head, and your heart. It makes you feel different, and think differently. It makes you remember, and respond.That’s what we aim for: to go from insight to ideas to design that connects. To craft things with intelligence, sensitivity and precision.
It doesn’t happen in isolation. That’s why we work collaboratively with our clients, and with each other. As an international collective, we take a global outlook. We’re open. We share. We learn.
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Case Studies
Mucho
The graphic language is inspired by the multiscreen culture which surrounds us. We are always connected through different devices such as smartphones, laptops, tablets, televisions, or printed matter… The multiscreen language allows the brand to reflect this on/off reality, and also express itself through a myriad of channels. The multiscreen graphics develop a rich moving image and photographic language. By combining different pictures in various ways it produces different meanings, different versions of the same stories or jokes, told in different ways. Images are connected, constructed, reflected, related or antagonised making the conversation fun and entertaining, and effectively transforming the corporate identity into a layer of visual content in its own right.
In addition, the ‘emovicons’ were produced based on the proportions of the ‘M+’ icon, to further develop an emotional voice for the brand, and a sense of human appearence. The sum of the graphic language elements enhances the conversation, to back up and connected with content which is produced by the viewer, making him the center of the identity.