The Best Vendor: How did you come up with your idea to start your own business

Sarah Elizabeth Paget: We transform girls into mermaids and do photoshoots on the beach. I have always loved mermaids and know how much other girls do as well. With the help from a hair and makeup artist we transform them and make their dreams come true.

The Best Vendor: Services provided by you

Sarah Elizabeth Paget: Specialise in styled fashion shoots, portraits, head shots, content, business, family, maternity, newborn, cake smash, engagement, bridal, product, pets, properties, real estate, lifestyle, milk baths, fantasy, mermaids and events.

The Best Vendor: Reason your clients choose you over your competition

Sarah Elizabeth Paget: Having a background in social media and marketing gives me a comprehensive knowledge of what a customer looks for when going to a website and reviewing content. I also work with people to capture genuine emotion and moments.

The Best Vendor : What do you think are the few main things which are most important for a successful business?

Sarah Elizabeth Paget: Utilising social media and digital marketing and knowing your ideal referral and successfully communicating that to others around you.