• Jon Griffith

Recognising Exceptional Women Entrepreneurs

Mar Alarcon Batlle

Founded by Mar Alarcon Batlle in 2011, Barcelona-based Social Car is a hire service that lets private car owners rent their vehicles. Social Car is a pioneer peer-to-peer private car rental platform aimed at improving transportation options. It lets

Mar Alarcon Batlle - The Best Vendor in Europe List

car owners to make money by renting out their vehicle when it is not in use. In addition to this, Social Car also lets drivers make a good deal by providing them with a flexible and sustainable car sharing or rental solution.


Mar is a digital entrepreneur always venturing in innovative and disruptive sectors with social and environmental impact. She is currently the founder and CEO of SocialCar, a peer to peer technology platform that pioneered in the sharing mobility sector. Among its partners, SocialCar counts with RACC, UBER and AXA. The company has overcome regulatory risks and consolidated the concept of distributed peer to peer car sharing in Spain. She is also a founding partner of 19N, a public policy consultancy specializing in digital platforms. Mar is highly engaged with Spain's entrepreneurial ecosystem by investing in digital startups in the very seed stage as a partner of Lanai Partners, an investment fund with a portfolio of 25 investees. Mar accumulates a broad international experience. Mar lived 3 years in China, where she co-founded Social Energy, a vertically integrated solar photovoltaic company with panel manufacturing in China and providing engineering, procurement and construction services in Spain, Italy and France. Mar also spent time at Grameen Bank, Bangladesh, where she worked as a consultant to Muhamad Yunus, the creator of the microcredits concept and Nobel Prize winner in 2006. Mar began her professional career as a tax attorney at Cuatrecasas Abogados, specializing in due diligence processes and restructuring of family businesses. She holds a degree in Law from the UAB and has expanded her education in France (Université de Montpellier), China (CEIBS), UK (Master in Law awarded by the School of Oriental and African Studies) and the US (Professional development program at University of California in Los Angeles). Mar speaks Catalan, Spanish, English, French and Chinese. She currently holds different institutional positions such as Vice President of Foment del Treball, the Catalan business association, and member of the Board of Directors of Fira Barcelona, Barcelona Tech City and ADigital. Mar brings to these Boards the perspective of someone who has devoted her professional career to trying to change environments for the good.