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Women Entrepreneur Award 2023

Linda Neville

United Kingdom

SanaMente Services Limited

our organisation is driven by the belief that every individual deserves the opportunity to live their best life



Health & Wellness

About the Winner

At SanaMente, our organisation is driven by the belief that every individual deserves the opportunity to live their best life. We are dedicated to helping people overcome the barriers that hinder their personal growth and mental fitness. Our comprehensive range of services aims to empower individuals, businesses, and communities to thrive.

Our flagship service, Hypnotherapy, utilises the power of the hypnotic state to facilitate meaningful change in people's lives. By working closely with our clients, we help them tap into their inner resources and make positive transformations that lead to a more fulfilling existence.

In addition to Hypnotherapy, we have developed the Strive Online Community, a platform that equips individuals with the necessary tools, resources, and support to actively improve their mental fitness. We understand that building resilience and increasing mental fitness requires a practical and straightforward approach, and our community fosters a compassionate environment where individuals can take action to enhance their mental fitness.

Recognising the impact of mental health on businesses, we have also designed the Strive Corporate Solution. This solution empowers business owners to proactively address the mental fitness of both themselves and their workforce. By adopting a preventative and compassionate approach to mental fitness, organisations can benefit from reduced sickness absence, increased productivity, improved employee retention, decreased time spent on emotional management, decreased presenteeism, and heightened employee accountability.

At SanaMente, our vision is anchored in the understanding that everybody deserves and is capable of living their best life. Linda Neville, our founder, is deeply passionate about comprehending individuals' needs and assisting them in making sustainable improvements to their lives. We strive to lead a community of compassionate individuals who actively take steps to improve their mental fitness, creating a ripple effect of positive change.

At SanaMente, we take immense pride in our unique offering that sets us apart from other providers in the industry. We understand the diverse needs and challenges individuals face when it comes to their mental fitness, and we have developed a range of distinctive features which makes people choose our organisation's products and services over others.

1. Innovative Wellness Assessment: We go beyond the conventional approach by utilising our innovative Wellness Assessment to measure progress and engagement. Professor John Maltby (School of Psychology and Vision Sciences, College of Life Sciences, University of Leicester) describes this below:

“What truly sets this methodology apart is its innovative and comprehensive assessment of wellness, taking into account not just clinical symptoms, but the whole spectrum of a person's psychosocial milieu. The sheer complexity and uniqueness of the human experience demand an assessment model that is equally dynamic and all-encompassing.”

Our assessment allows us to tailor our services to individual needs and provide a more targeted and effective support system. We firmly believe that understanding and tracking progress is vital in overcoming obstacles and achieving sustainable improvements.

2. Non-Medicalised Approach: Unlike many other providers, we offer a non-medicalised approach to mental fitness. We recognise that mental fitness is a multi-faceted aspect of life that extends beyond a clinical perspective. By offering a holistic and comprehensive range of services, we empower individuals to address their mental fitness concerns in a supportive and nurturing environment, free from the stigma often associated with medical interventions.

Our approach centres around the concept of mental fitness. We aim to redefine wellbeing as an active practice, rather than a passive state. We strive to move away from the perception of wellbeing as a vague and fluffy concept, and instead, foster an environment where everyone can actively work on, build, and progress in their mental fitness every day. With our online platform, Strive, we embody this philosophy through our tagline: "Practice, Persevere, Prosper”. We emphasise the importance of consistent effort and resilience in achieving lasting change and growth in mental fitness. Through our hypnotherapy sessions, we reinforce this notion, helping individuals create lasting changes in their lives.

By adopting a non-medicalised approach and focusing on mental fitness, we aim to remove the stigma often associated with seeking support for mental health concerns. Our goal is to empower individuals to take an active role in their mental fitness journey, providing them with the tools, resources, and guidance to build resilience, cultivate personal growth, and ultimately thrive in their lives.

3. Solution-Orientated Approach: We don't simply provide an Employee Assistance Program hotline or superficial solutions. Instead, we offer a comprehensive and solution-orientated approach. We believe in equipping individuals with the tools, resources, and support necessary to make sustainable changes in their lives. Our focus is on empowering individuals to take proactive steps towards enhancing their lives, rather than just offering temporary fixes.

4. Personalised Service: At SanaMente, we understand that every individual is unique and requires personalised support. We differentiate ourselves by offering a highly personalised service that goes beyond just being an app or a generic platform. Our team of experienced professionals takes the time to understand each individual's specific needs, tailoring our services to ensure they receive the most effective and relevant support possible.

5. Flexible Pay-as-You-Go Service: We believe that accessibility and affordability are key factors in promoting mental fitness, especially with businesses. To remove barriers to accessing our services, we offer a flexible, pay-as-you-go service model. This approach allows individuals and business owners to seek the support they/their employees need without long-term commitments or financial burdens, making our services more accessible and inclusive.

6. Experience: Our extensive expertise in mental health sets us apart from others in the field. Unlike providers who may have only completed a short online course, Linda has years of clinical experience. This deep understanding and skillset enable us to deliver highly effective support, creating lasting transformations in the lives of our clients.

With an extensive career spanning 26 years in the NHS, Linda Neville brings a wealth of experience to SanaMente. Her background includes working directly with clients with enduring mental health conditions, holding Senior Nurse Leadership positions, and serving as the Director of Adult Mental Health Services with a £100 million operating budget and a £50 million capital development programme (delivered on budget).

Since 2011, Linda has successfully run her own Private Practice and has also established herself as an Expert Witness, using her specialised knowledge and skills to provide valuable insights during legal proceedings. This role as an Expert Witness allows Linda to stay clinically relevant and continuously deepen her understanding of mental health dynamics in various contexts.

Linda launched the online platform and community, Strive in September 2021, further expanding her reach and empowering individuals to overcome obstacles and achieve sustainable improvements in their lives. Alongside her qualifications in Hypnotherapy, a Master's degree in Advanced Health Studies, and a first degree in Nursing Studies, Linda's commitment to continual professional development is evident. She has enhanced her practice by qualifying as a MindSonar practitioner, enabling her to assess individual’s thinking styles. Linda is registered with both the British Society of Clinical Hypnosis and the Nursing and Midwifery Council, further exemplifying her dedication to maintaining high standards in her practice.

As a woman-led organisation, we have a deep understanding of the distinct challenges and barriers that individuals encounter in both their personal and professional lives. Our core philosophy revolves around celebrating and empowering all individuals to overcome these obstacles, fostering resilience, self-belief, and personal growth. By blending our distinctive features with a commitment to celebrating the accomplishments of women, we deliver a transformative and impactful experience to our clients, establishing SanaMente as their preferred destination for great mental fitness.


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